It's a variety of Bengali sweet..originated from Kolkata , capital of West Bengal .
West Bengal is a state in the eastern region of India and is the nation's fourth-most populous. It is also the seventh-most populous sub-national entity in the world, with over 91 million inhabitants.
Cham cham or chum chum is a traditional Bengali sweet that is popular in Pakistan, India and Bangladesh. It comes in a variety of colors, mainly light pink, light yellow, and white. It is also coated with silver leaves , crushed pistachio and saffron mark as a garnish.
Awesome in taste..a must have when in sweet shop. It's served cold and is low in sugar :-))
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